The art of perfumery began in ancient Mesopotamia and Egypt, and was later refined by the Romans and Persians. It involves harmoniously mixing hundreds of essential and synthetic aromatic chemicals to create three tiers of fragrance notes.
Our sense of smell lies in our olfactory receptors which are directly connected to the limbic system. It’s the most ancient and primitive part of the brain and thought to be the seat of emotion. Smell sensations trigger recognition after the deepest parts of our brain have been simulated and they stir up deep-seated emotional responses.
“DID YOU KNOW”
If you want your perfume to last longer, store it in a cool, dry place. Heat, light and humidity break down the perfume oils which reduces the quality of the fragrance.”
THE MODERN PERFUME
Modern perfumes are created using a unique blend of natural and synthetic aromatic components, which are prats of essential oils and fragrance oils.
Essential oils come from raw materials; everything from plant leaves and bark to flowers, seeds and buds. The concentrated oil is extracted through a steam or cold-press process and then diluted in a carrier oil. The oil tends to be volatile and is costly to produce.
Fragrance oils are made in a laboratory but this doesn’t make them fake, bad or unsafe. They may even contain extracts of essential oil. Fragrance oils meet the need to create gorgeous perfumes that are significantly less expensive than those made with pure essential oils.
“DID YOU KNOW?
Target pulse points and warm areas on your body when spraying perfume. The warm areas help disperse the fragrance across your entire body and spraying your ankles and calves will allow the scent to rise throughout the day.
THE LAYERS OF SCENT
A beautiful perfume is created with three fragrance notes. The top note tends to be light and dissipates quickly. The middle and bottom notes are deeper aromas and linger for longer.
The subtle scent in a perfume blends with a person’s own chemistry which adds another layer to the signature scent. This is why a brand of perfume can smell divine on one person and not as nice on someone else.
The top notes are also called the head notes. It’s the scent you pick up immediately and is usually light, fresh and uplifting. They don’t last long but they are the most important notes because it’s the note that sells the perfume.
The middle notes are often called the heart notes. They make up the body of the fragrance and only emerge after the top notes have disappeared. They’re usually more soft and warm, developing as the fragrance oils mixes with your body oils.
The bottom notes, or base notes, add depth to a fragrance. They’re more intense and heavy, and evaporate slowly. They’re created in sync with the middle notes to create a long-lasting evocative perfume.
Why this information is important is it helps you find the perfect fragrance for your skin type. You need to choose a perfume that is in harmony with your body oils and lasts longer on your skin. Fragrance oils last longer on you than essential oils, mostly because it’s more concentrated.
“DID YOU KNOW?
To sample the true scent of the fragrance you’re testing, wait until it has dried on your skin before smelling. The first scent you smell as soon as a fragrance is sprayed is the top note, which disappears after a few minutes anyway.”
WHERE TO BUY FRAGRANCE OILS IN SOUTH AFRICA?
Scent Lab is a leading manufacturer and supplier of wholesale fragrance oils in South Africa, providing aroma chemical compounds for use in fine fragrances and FMCG goods. The company sources high quality fragrance oils from around the world as well as manufactures its own range of wholesale fragrance oils for the fine fragrance and FMCG market.
It’s the company to call if you’re in the business of buying perfume oil to create fine fragrances for the South African market or need fragrance oil for the manufacturing of lotions, soaps, shower gels and home care products.
The company holds over 210 different fine generic fragrance oils in stock and has over 3 500 fine fragrance oil matches available as well as a raw material library in excess of 1 000 ingredients.
WANT TO START YOUR OWN PERFUME BUSINESS?
If you love to experiment with fragrance oils and have tried your hand at creating the perfect perfume, you should consider the idea of starting your own perfume business. It’s not capital intensive so it’s easy to set up and it can be highly lucrative if you tap into the right market in South Africa.
You can create your own perfume brand by buying fragrance oil from Scent Lab, using the services of an inhouse scent designer to create bespoke scents. Or you can opt for the easier route, selling brands specially created by Scent Lab using high quality fragrance oils sourced globally or manufactured locally for the wholesale perfume market.
Speak to Scent Lab for a consultation with a specialist in-house scent designer or speak to a representative about the range of wholesale perfumes available for small-to-medium-size businesses. These include prestigious perfumes such as Gucci, Dolce & Gabbana and Paco Rabanne.
Scent Lab also partners with a leading packaging supplier so you can have personalised packaging created for your individual needs.